With people spending more time at home, luxury brands are launching new homeware

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With people spending more time at home, luxury brands are launching new homeware

Cottoning on to the nesting trend among consumers, Cartier is the latest marque to debut a collection of objects for the home, ranging from trinket trays to baby rattles.

03 November 2022 06:30AM (Updated: 04 Jul 2022 xi:52PM)

Let'south face up it. Cartier probably isn't the commencement name that comes to mind when you recollect of luxury homeware. It might exist the first marque on recall if it's a watch or jewel that yous're later. Simply homeware? Not quite.

The New Objects and Accessories collection seeks to change all that. Officially launched on November 1, the collection comprises everything from porcelain trinket trays and flower vases to leather-bound notebooks, lacquered woods jewellery boxes and even a sterling silver baby rattle – y'all know, for those piffling tykes born with a silver spoon in their mouths.

Oh, and did we mention that there are actually silver spoons in the collection meant for junior? In a pair, they form an adorable shape like a bunny head, with the handles as bunny ears.

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The foray into homeware isn't an entirely new enterprise for the French firm that began life as a jeweller in 1847. By 1880, it had started producing everyday objects such as perfume bottles, pulverisation compacts, inkwells and jotter items.

The idea was for consumers to enjoy a bit of everyday luxury: While yous might only trot out the diamond parure on special occasions, the powder compact was something you could tote in your purse everywhere you went.

Past the 1930s, production of everyday objects extended into lighters and belts, thanks to the creation of a silver section. Louis Cartier (1875–1942), the founder's grandson and designer of the Santos and Tank watches, one time said in a press interview: "In fact, nosotros do not only produce luxury jewellery. I would say, monsieur, that jewellery like ours is equally capable of adorning a adult female's shoulders with a dazzling necklace as information technology is of filling her handbag with a powder compact, a mirror, a small-scale comb and even business cards, all stamped with the aforementioned seal of originality and art."

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To exist fair, objects and accessories have always been a part of Cartier's retail offering; it's merely that now, the marque is choosing to emphasise these creations as a cohesive selection.

A shrewd motion, if you enquire the states. With consumers spending more time at home than always before, the idea of well-designed objects for the home – and, by extension, the concept of everyday luxury – seems perfectly suited to the pandemic era.

Enter the 4 collections: Cartier Baby, Diabolo de Cartier, Entrelaces de Cartier and Panthere de Cartier. For diehard fans of Cartier, the marque's icons, such equally the panther and Double C motifs, are all well-represented beyond the collections.

For the uninitiated, the panther motif – or at least, the panther spots – fabricated its commencement advent on a lookout in 1914. The feline was subsequently fleshed out on a necessaire (a small ornamental case for pencils, scissors, tweezers etc) in 1917, flanked past cypress copse.

That design is replicated on the Panthere de Cartier series, appearing on trinket trays, jewellery boxes, pencil holders, flower vases, cards, notebooks and even a solitaire lath.

The Double C, meanwhile, appears in abstracted course as a ribbon motif on the Entrelaces de Cartier range. The interwoven initials belonged to Louis Cartier: It was his monogram, which he used as a seal.

The Diabolo de Cartier pieces aren't designed around any ane unmarried motif; in fact, they sport a jumble of icons such every bit the Cartier bellboy, the panther, the Cartier ruby box and and then on. Rather apt, considering how "diabolo" means "juggling" in French.

As for Cartier Baby, the pieces characteristic a menagerie of animals, including a butterfly, rabbit, panda and play a trick on. This has its roots in the small, hard-stone, decorative sculptures designed by Louis Cartier in the early 20th century, which were a veritable zoological gallery of creatures.

Truth exist told, we're quite surprised that Cartier didn't come up with more statement-making items, such as dinnerware, cutlery and stemware. Again, it would exist a strategic move given the growing tendency towards home entertaining. Perhaps that's side by side on the cards?

With people spending more time at home, luxury brands are launching new homeware

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